In contrast, Highspot has built an integration to Salesforce, but it’s not a prerequisite for a buyer to have Salesforce. Therefore, it was imperative to do well on AppExchange and the Salesforce ecosystem. For example, LevelJump ( recently acquired by Salesforce ) built its business and application on Salesforce. The proportion of AppExchange to G2 reviews may indicate the degree of importance to Salesforce. Salesforce launched Trusted Reviews in 2021 for reviewers to indicate their level of “expertise” such as Salesforce MVP, Trailhead Ranger and Top Reviewer. In fact, nearly 80% percent of users who install AppExchange apps read reviews first, according to the Salesforce Developers’ Blog. Today, it’s the largest of its kind, so generating reviews here is important for any app listed on it. The Salesforce AppExchange was the first business app marketplace when it was started in 2005. There are 117,000+ reviews on AppExchange. According to TechCrunch, the idea for a Salesforce AppExchange came from none other than Steve Jobs. In 2005, Salesforce introduced its AppExchange to make it easier for third-party developers and build and offer apps that are open to Salesforce customers. Here are five of the best App Marketplaces in B2B SaaS and how they leverage reviews.
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